Aelite help clients to maximise profit from Online Marketing & SEO

Online Marketing and Search Engine Optimisation (SEO) are techniques used to improve your online presence and search engine page rank.  It is the process of promoting a brand, products or services over the internet and connects organisations with potential customers. It can assist in taking business development to a much higher level than traditional marketing/advertising.

Every business is unique and will require different combinations of Online Marketing and SEO. We personalise our Online Marketing & SEO strategy to understand your business and target the right customers online.

How do we do it?

Search Engine Optimisation (SEO) is the process of changing your website to become more visible in search engines, increasing its ability to be found online. Our approach to SEO forms a three stage cycle – Research, Actions, Analyis:

SEO REsearch
We start by understanding your business, looking into keywords already present on your site and evaluating the current ranking of your website.  We continue with extensive research into your competitors, both for their keywords and to analyse the content marketing and advertising they have in place.  Ensuring that we understand your market we can establish what improvements need to be made and create a long term strategy report.
Actions
After the first research stage, we undertake an audit of your website, checking its code, cited links and meta data as well as reviewing the written content itself.  Improving navigation, the wording of content and the relevance of included images, we maximise the efficiency of existing data before acting on the information gathered during the research stage to target your keywords, content marketing and any paid advertising.
Analysis
During the final stage we analyse the information available through your website’s statistics, examining incoming traffic and its source, keywords searched for and your overall ranking in search engines.  Subsequently, we can understand the effectiveness of the content marketing and advertising in place and put it to better use in the future.  Once we have analysed the immediate results, we can begin the cycle over again and put our new knowledge to work.

Reporting

Throughout the SEO process we will provide our findings and actions in concise reports.  Once the initial strategy report has been agreed, the next report will be after three months of optimisation. This offers the most accurate overview of progress. Following this, new reports are guaranteed on a quarterly basis and include information about your website analytics, up-to-date information about new backlinking and any actions that we propose to be undertaken in the coming quarter.

Due to the regularly changing nature of search engines the task of optimisation is never truly complete, with is why we recommend that SEO forms a core part of any business strategy